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Blogging gives organizations the PR and marketing opportunity they’ve always dreamed of: the ability to tell the news their way and reach a targeted audience. This article outlines an innovative approach to blogging, called Newsblogging, which we believe is the next step in the evolution of journalism: the highest journalistic standards on a new media platform. Organizations can apply this blogging strategy to boost search position, hit Google Alerts and, most importantly, engage with their target audiences online.

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